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Inspired by the woman, the body, our Muse.

We invite you to explore the latest arrivals from our four-piece collection, Muse.
Dripping in opulent realism, each gown is a pairing of innovation and glamorous seduction.

woman in the Deia gown sitting on a staircase with a bunch of tulips in her hand
The back of a woman in Cupid, an off-the-shoulder lycra bridal gown
Woman standing in window in the Aire, a one-shoulder satin bridal gown
woman in the Mavi gown gripping her hat
a woman standing in the Cupid gown, and off the shoulder lyrca dress with a rosette choker on
the back of a woman in the powder room looking into a mirror wearing the backless, one-shouldered Aire gown
the back of a woman wearing the backless Mavi gown on a balcony
the back of a woman standing in a window wearing the Deia gown
collage of the Deia gown including a sketch

Discover the effortless charm of Deia, our most requested silhouette to date.

Old Hollywood glamour is brought to life with Cupid.

Collage of the Cupid gown including sketch
Collage of the Mavi gown including sketch

Be the moment in Mavi, a classic silhouette reimagined for the modern era.

Aire is the duality of relaxed elegance and attitude–the perfect choice for the ethereal bride.

Collage of the Aire gown including sketch
Next-Generation Bridal
An annotated image of three women in shapewear

Discover a bridal-first with our built-in shapewear, a targeted sculpting solution that snatches and smooths, providing structure without restriction.

Refined and impeccably rendered, this collection was designed for silhouettes of every shape and size, remaining true to the Grace Loves Lace ethos of being pragmatic and fuss-free.

Three women of different sizes and ethnicities in three gowns: Mavi, Deia and Cupid
Pink-washed image of back of woman in Cupid gown holding a steel coupe glass
Behind the Lens
Collage of three women up close with natural makeup and BTS from shoot day

Step into the visionary world of Serena Wyllie, the creative artist behind the hair and makeup of Muse.

Embodying our brief of 'elevated minimalism', Serena brought the looks to life with her signature glowy and effortless touch.

We sat down with Serena to delve into her go-to products, tips, and exclusive beauty insights from behind the scenes of Muse.

What was the brief for this H&MU look? 

Elevated and natural, for this I focused on luminous skin and paired back–slick centre part with a chic low bun.  

What products did you reach for to achieve this look? 

I always love to use cream products, I think they give the most beautiful glow.

If you had to choose just one product that you couldn't live without, what would it be, and why?  

Mascara or a good cream bronzer! I love the Westman Atelier Face Trace contour sticks.  

Do you have tips for brides to ensure their H&MU translates well on camera?  

Keeping your foundation on the more natural side and maintaining through out the day is key for longevity. I always recommend choosing a lipstick or balm you feel most comfortable in to re apply throughout the day and evening.  

Moodboard on set for Muse ecommerce shoot
close up shot of metallic coupe glasses
Close up shot of woman in Aire gown looking into distance with her hand against her face
On-set behind the scenes image of three models wearing Mavi, Deia and Cupid gowns, with stylists dressing them and adjusting makeup
Behind the scenes image on-set shooting model in Deia, with stylists directing shoot
Colour-blurred image of model standing wearing Cupid gown
Black and white image of model wearing Deia putting her earrings in and stylists adjusting her skirt
Stylist installing moodboard on-set

New Bridal Gowns: Muse Capsule Collection

Inspired by the woman, the body, our Muse.

We invite you to explore the latest arrivals from our four-piece collection, Muse.
Dripping in opulent realism, each gown is a pairing of innovation and glamorous seduction.

woman in the Deia gown sitting on a staircase with a bunch of tulips in her hand
The back of a woman in Cupid, an off-the-shoulder lycra bridal gown
Woman standing in window in the Aire, a one-shoulder satin bridal gown
woman in the Mavi gown gripping her hat
the back of a woman standing in a window wearing the Deia gown
a woman standing in the Cupid gown, and off the shoulder lyrca dress with a rosette choker on
the back of a woman in the powder room looking into a mirror wearing the backless, one-shouldered Aire gown
the back of a woman wearing the backless Mavi gown on a balcony
collage of the Deia gown including a sketch

Discover the effortless charm of Deia, our most requested silhouette to date.

Old Hollywood charm is brought to life with Cupid.

Collage of the Cupid gown including sketch
Collage of the Mavi gown including sketch

Be the moment in Mavi, a classic silhouette reimagined for the modern era.

Aire is the duality of relaxed elegance and attitude–the perfect choice for the ethereal bride.

Collage of the Aire gown including sketch
Next-Generation Bridal
An annotated image of three women in shapewear

Discover a bridal-first with our built-in shapewear, a targeted sculpting solution that snatches and smooths, providing structure without restriction.

Refined and impeccably rendered, this collection was designed for silhouettes of every shape and size, remaining true to the Grace Loves Lace ethos of being pragmatic and fuss-free.

Three women of different sizes and ethnicities in three gowns: Mavi, Deia and Cupid
Pink-washed image of back of woman in Cupid gown holding a steel coupe glass
Behind the Lens
Collage of three women up close with natural makeup and BTS from shoot day

Step into the visionary world of Serena Wyllie, the creative artist behind the hair and makeup of Muse.

Embodying our brief of 'elevated minimalism', Serena brought the looks to life with her signature glowy and effortless touch.

We sat down with Serena to delve into her go-to products, tips, and exclusive beauty insights from behind the scenes of Muse.

 

What was the brief for this H&MU look? 

Elevated and natural, for this I focused on luminous skin and paired back–slick centre part with a chic low bun.  

 

What products did you reach for to achieve this look? 

I always love to use cream products, I think they give the most beautiful glow.

 

If you had to choose just one product that you couldn't live without, what would it be, and why?  

Mascara or a good cream bronzer! I love the Westman Atelier Face Trace contour sticks.  

 

Do you have tips for brides to ensure their H&MU translates well on camera?  

Keeping your foundation on the more natural side and maintaining through out the day is key for longevity. I always recommend choosing a lipstick or balm you feel most comfortable in to re apply throughout the day and evening.  

Moodboard on set for Muse ecommerce shoot
close up shot of metallic coupe glasses
Close up shot of woman in Aire gown looking into distance with her hand against her face
On-set behind the scenes image of three models wearing Mavi, Deia and Cupid gowns, with stylists dressing them and adjusting makeup
Behind the scenes image on-set shooting model in Deia, with stylists directing shoot
Colour-blurred image of model standing wearing Cupid gown
Black and white image of model wearing Deia putting her earrings in and stylists adjusting her skirt
Stylist installing moodboard on-set

Photography: Emily Abay, Jessica Ruscoe | Videography: Bill Mansfield
HMUA: Serena Wyllie Makeup
Models: Constanze Saemann, Cameron Stephens, Abby Garrett, Mel Wanjiku

New Bridal Gowns: Muse Capsule Collection

New Bridal Gowns: Muse Capsule Collection