Our Story
From the Beginning
Disillusioned with the structured, traditional wedding ‘uniform’ that dominated the market, Megan Ziems set out to change the bridal industry. She believed that quality shouldn’t be dictated by a price tag, and that a woman shouldn’t be forced to sacrifice style for comfort. She thought that the brides of today deserved better than average.
And so, in 2011 began the story of Grace Loves Lace. Since then, our team has created a whole new perspective on bridal dressing and have been designing gowns we want women to feel confident and empowered in. Our handmade gowns are all about effortless luxury, quality and style. We design gowns that have soul, originality and authenticity.
Our Head Office and production facility is based in Burleigh Heads, Australia, a creative hub south of the Gold Coast on the Queensland border. Starting as a bridal e-commerce only brand (it was revolutionary at the time!) we have since grown our retail footprint across four continents and ship our gownsto over 80 countries worldwide.
“The woman we design for is at the core of everything we do. She is effortlessly sophisticated, captivating, down to earth, sexy and authentic. She’s warm as the Spanish sun and cool as the Californian night. The GLL woman has morals and values - she knows exactly what inspires and motivates her.”
Meg, Founder & creative director
“You know a brand has reached cult status when a dress receives 2.5 million re-pins on Pinterest!”
BRIDES MAGAZINE
Founder & creative director
Megan Ziems
Inspired by her own wedding Meg challenged an outdated bridal industry to offer uniqueness and comfort. With roots in French laces and design, her upbringing shaped a commitment to redefine bridal elegance. She launched the brand 13 years ago and today, our team thrives with 220 members and 26 showrooms across four countries.
Meg has received substantial acclaim for her accomplishments, notably earning the esteemed International Women in Business Award, which serves as both a testament to her success and her dedication to advancing women in the industry.
Working closely and harmoniously with Head Designer, Rosie, in our beautiful atelier at Burleigh Heads, Australia, Meg drives the brand’s values of passion, quality, and care, while remaining devoted to her authentic mission.
HEAD DESIGNER
Rosie Keating
Rosie has roots tracing back to a lineage of dressmakers and fabric enthusiasts, and she has refined her artistry at the Manchester School of Art. Her global experiences in luxury womenswear across the world have enriched her design prowess, especially in intricate, age-old techniques like embroidery and lacework.
Rosie’s true ardour lies in bridal fashion. Recognising the profound significance of bridal gowns, her creations, a blend of emotions and influences from her travels and musings, aim to evoke deep feelings and thoughts.
Fuelled by innovation and sustainability, Rosie’s approach to design is a heartfelt testament to her passion and dedication, each creation is a work of art that transcends time and tradition.
Founder & creative director
Megan Ziems
Inspired by her own wedding Meg challenged an outdated bridal industry to offer uniqueness and comfort. With roots in French laces and design, her upbringing shaped a commitment to redefine bridal elegance. She launched the brand 13 years ago and today, our team thrives with 220 members and 26 showrooms across four countries.
Meg has received substantial acclaim for her accomplishments, notably earning the esteemed International Women in Business Award, which serves as both a testament to her success and her dedication to advancing women in the industry.
Working closely and harmoniously with Head Designer, Rosie, in our beautiful atelier at Burleigh Heads, Australia, Meg drives the brand’s values of passion, quality, and care, while remaining devoted to her authentic mission.
HEAD DESIGNER
Rosie Keating
Rosie has roots tracing back to a lineage of dressmakers and fabric enthusiasts, and she has refined her artistry at the Manchester School of Art. Her global experiences in luxury womenswear across the world have enriched her design prowess, especially in intricate, age-old techniques like embroidery and lacework.
Rosie’s true ardour lies in bridal fashion. Recognising the profound significance of bridal gowns, her creations, a blend of emotions and influences from her travels and musings, aim to evoke deep feelings and thoughts.
Fuelled by innovation and sustainability, Rosie’s approach to design is a heartfelt testament to her passion and dedication, each creation is a work of art that transcends time and tradition.
“We’ve created a multi-award winning brand, renowned for championing beautiful design and ethical production, and bringing modern silhouettes and artful creations to the bridal world.”
founder & Creative Director, Megan ziems
Our Design Journey
At Grace Loves Lace, the design journey unfolds with fabric curating, hand sketches, and playful exploration with mannequins. The manual touch at the beginning lets us discover enchanting fabric combinations, often leading us to a floor scattered with swatches.
Prioritizing silhouettes and fits that resonate, we delve into the toile and sample phase on our studio’s development side.
The Development Process
The development and sampling span over 12 months, a meticulous process refining the collection to its ultimate form. Our devoted and local team of pattern makers, graders, cutters, and seamstresses immerse themselves in countless fit sessions and samples. Every detail is scrutinized – fit, feel, balance, coverage, construction, functionality, and visual allure.
Laces and embroideries from across the globe grace our designs. Sourcing from Europe to Asia to Australia, we meticulously ensure suppliers meet our exacting standards.
Ethical & Sustainable Fabrics
Laces and embroideries from across the globe grace our designs. Sourcing from Europe to Asia to Australia, we ensure suppliers meet our meticulous standards.
Sustainable and ethical production is our personal commitment. Our quest for a soft eco lace proved challenging. Undeterred, we collaborated with our main fabric supplier, birthing Lumi—a GRS-certified lace made from 96% recycled materials—after two years of dedicated refinement.
