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Beauty Notes of Muse: Inspiring Bridal Trends

BTS Muse Campaign Imagery

Step into the visionary world of Serena Wyllie, the creative artist behind the hair and makeup for our newest capsule collection, Muse. With 188 thousand Instagram followers, Serena has inspired the world of makeup with her ‘less is more’ philosophy. Her signature glowy, effortless finish has become iconic, taking the beauty industry by storm. 

Since our latest Muse collection embodies elevated minimalism, it was only fitting to mirror this concept through our campaign hair and makeup. We sat down with Serena to delve into industry trends, her favourite products, and exclusive behind-the-scenes beauty insights from our Muse campaign.  

2024 Bridal Hair and Makeup Trends

 

Recent weddings underscore a growing preference among brides for a natural, radiant glow over heavy, excessive makeup. Celebrities like Sofia Richie Grainge have taken bridal makeup back to basics, embracing a luminous, effortless base that highlights the bride’s natural beauty. Complimented by a low-slicked bun, this bridal style stands as a favorite at Grace, heralding a timeless trend continuing to flourish in 2024. 

Among the rising bridal hair and makeup trends, our Muse hair and makeup artist, Serena, particularly favors this one. Incorporating this look into our latest capsule collection, the brief was to opt for an elevated and natural look, “for this I focused on luminous skin and paired back hair with a slick centre parted low bun,” Serena shares. This flawless makeup look was achieved through cream products, as she believes they give the most radiant glow.  

When it comes to low-slick buns, Serena’s go-to product is the Base Camp Beauty smoothing brush, “the perfect brush for polished hair,” she highlights. This sleek look was briefed in our campaign, as we believe it is an elegant bridal hairstyle that draws attention to the gown and achieves a clean, minimalist aesthetic that aligns with the modern bride.  

BTS Muse Campaign Imagery, Model in Deia

2024 Bridal Hair and Makeup Trends

Recent weddings underscore a growing preference among brides for a natural, radiant glow over heavy, excessive makeup. Celebrities like Sofia Richie Grainge have taken bridal makeup back to basics, embracing a luminous, effortless base that highlights the bride’s natural beauty. Complimented by a low-slicked bun, this bridal style stands as a favorite at Grace, heralding a timeless trend continuing to flourish in 2024. 

Among the rising bridal hair and makeup trends, our Muse hair and makeup artist, Serena, particularly favors this one. Incorporating this look into our latest capsule collection, the brief was to opt for an elevated and natural look, “for this I focused on luminous skin and paired back hair with a slick centre parted low bun,” Serena shares. This flawless makeup look was achieved through cream products, as she believes they give the most radiant glow.  

When it comes to low-slick buns, Serena’s go-to product is the Base Camp Beauty smoothing brush, “the perfect brush for polished hair,” she highlights. This sleek look was briefed in our campaign, as we believe it is an elegant bridal hairstyle that draws attention to the gown and achieves a clean, minimalist aesthetic that aligns with the modern bride.  

"I am thrilled to be working for such an iconic bridal atelier with a passionate and inspiring team."

 Serena Wyllie

"I am thrilled to be working for such an iconic bridal atelier with a passionate and inspiring team."

Serena Wyllie

Close up of Campaign Model with Slicked Bun
Campaign Model Getting Her Makeup Done
Close up of Campaign Model in Slicked Bun
books on floor
travel books on a table
vintage gold mirror and chair

Bridal Makeup Tips

An essential part of bridal makeup involves creating a long-lasting base that translates beautifully on camera. Contrary to a common misconception, a heavy foundation does not guarantee longevity; in fact, it often yields the opposite effect. “Keeping your foundation on the more natural side and maintaining throughout the day is key for longevity,” Serena highlights.  

So, which products excel at achieving this desired look? Serena's top recommendation is the Armani Luminous Silk Foundation—an ideal minimalist choice offering just the right coverage for your wedding day photography. Among Serena's essential products is a quality cream bronzer, with her personal favorite being the Westman Atelier Face Trace contour stick.  

Selfie of our campaign model in the Aire gown

Drawing Inspiration

Ultimately, every bride’s skin type and tone are different, so choosing what products you feel most comfortable with is key to feeling confident on your special day. We encourage you to research current bridal beauty trends, finding what aligns best with your preferences.  

Serena finds creative energy from her favorite artists on social media, exploring innovative approaches in the realm of hair and makeup. Following artists online provides an invaluable opportunity to discover bridal inspiration tailored to your unique skin tone and type, offering a glimpse into the possibilities of achieving your desired bridal makeup look. 

We are beyond excited to share our Muse campaign imagery to inspire future brides with a selection of our current favorite bridal makeup and hair styles. We aim to ignite excitement and creativity among brides, empowering them to envision their dream wedding day look.


MAKEUP ARTIST: SERENA WYLLIE