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Diary of a Founder:
An Introduction

An introduction to the creative vision of Grace Loves Lace’s Founder and Creative Director, Megan Ziems. As a mum of two boys, Megan balances her dynamic role at the helm of the brand with a creative lifestyle deeply inspired by art, architecture, and music. Since founding Grace Loves Lace in 2010, Megan has been the driving force behind its innovative designs and ethos. Now, she’s offering a behind-the-scenes glimpse into her world—at work and at home—sharing the moments and inspirations that shape her journey.

Founder and Creative Director, Megan Ziems

Welcome to the Diary of a Founder! After receiving a lot of feedback asking what my typical day looks like and my role at the company, I’ve decided to share a glimpse into my thoughts, inspirations, and creative insights.  

A common misconception is that now GLL is 14 years old, I am less involved or have more time to put my feet up and relax. But the reality is, 14 years later, I am still involved in everything, and my schedule is only getting busier. The job of a Founder and Creative Director doesn’t stop, and I love it that way! 

Welcome to the Diary of a Founder! After receiving a lot of feedback asking what my typical day looks like and my role at the company, I’ve decided to share a glimpse into my thoughts, inspirations, and creative insights.  

A common misconception is that now GLL is 14 years old, I am less involved or have more time to put my feet up and relax. But the reality is, 14 years later, I am still involved in everything, and my schedule is only getting busier. The job of a Founder and Creative Director doesn’t stop, and I love it that way! 

Model wearing a crepe wedding dress
Megan Ziems and Rosie Keating sewing together

Inspired by my own wedding, I began Grace by challenging an outdated bridal industry to offer uniqueness and comfort. My vision was to create gowns that make women feel confident and empowered. What started as an e-commerce brand with our head office and production facility in Burleigh Heads, Australia, has grown into the brand it is today, dressing brides in 26 boutiques around the world. 

For me, authenticity and a deep sense of emotion and substance have always been at the heart of our brand and designs. I’m heavily inspired by travel, art, music, architecture, and photography. Being in my favourite cities, being in new environments, and being around other creatives truly fuels my passion. I think that today’s fast-paced world can easily overstimulate a creative mind. That’s why it’s important to know who your brand is, pinpoint what feels authentic to you, and know how to draw on that. 

Photos of material being cut and a mirror sitting against a wall
Collage of Grace Loves Lace wedding dresses
 
I’m so excited to introduce this new series and take you all behind the scenes on parts of my life and job because there is no separation between the two. I’ve realised that it can help inspire future founders and connect with women and other mums who are juggling life and everything that comes along with our roles and responsibilities. I can’t wait to share this journey with you, through every challenge, inspiration, and joy that comes with leading Grace. 
Model standing in a long sleeve lace wedding dress
Founder and Creative Director, Megan Ziems
Model standing in a crepe wedding dress
Megan Ziems and Rosie Keating sewing together

Inspired by my own wedding, I began Grace by challenging an outdated bridal industry to offer uniqueness and comfort. My vision was to create gowns that make women feel confident and empowered. What started as an e-commerce brand with our head office and production facility in Burleigh Heads, Australia, has grown into the brand it is today, dressing brides in 26 boutiques around the world. 

For me, authenticity and a deep sense of emotion and substance have always been at the heart of our brand and designs. I’m heavily inspired by travel, art, music, architecture, and photography. Being in my favourite cities, being in new environments, and being around other creatives truly fuels my passion. I think that today’s fast-paced world can easily overstimulate a creative mind. That’s why it’s important to know who your brand is, pinpoint what feels authentic to you, and know how to draw on that. 

Photos of material being cut and a mirror sitting against a wall
Collage of Grace Loves Lace wedding dresses
 
I’m so excited to introduce this new series and take you all behind the scenes on parts of my life and job because there is no separation between the two. I’ve realised that it can help inspire future founders and connect with women and other mums who are juggling life and everything that comes along with our roles and responsibilities. I can’t wait to share this journey with you, through every challenge, inspiration, and joy that comes with leading Grace. 
Model standing in a long sleeve lace wedding dress
Founder and Creative Director. Megan Ziems holding fabrics