New York Bridal Boutique

Discover our New York bridal haven, the boutique that was designed so you can escape the hustle of the city and immerse yourself in a world of bridal bliss.

For an unforgettable bridal experience, look no further than Grace Loves Lace New York.

At your appointment, you’ll be greeted by a friendly stylist before settling into your own private styling suite. Our store is more than just a place to find your dream dress, it's an experience we want you to cherish for many years to come.

We have no doubt you’ll find the perfect dress to complement your style, body shape and wedding type. Our New York destination is the ultimate boutique for brides who want to stand out on their special day. So why wait? Make your visit even more special by selecting your favorite gowns ahead of time.

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Inside the Space

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New York, Let’s Get Married!

Nestled in New York’s fashionable and iconic Soho neighborhood, this divine heritage space reflects our effortless, sophisticated aesthetic. Think sage velvet lounges, blush furnishings, optimal lighting, our iconic copper detailing and wild Australian eucalyptus. Book your appointment to try our signature Ready to Wear styles, alongside our exquisite occasionwear and accessories collections. You can even order your Made to Order gown, hand-crafted just for you.

During your New York bridal boutique experience, your relaxed and friendly stylist will take you to your private styling suite to experience our award-winning service and to try on our dream wedding dresses. This is your moment, alongside your girlfriends, to really savor the joy of being engaged and soak up the anticipation and excitement of getting married! Complete the look with accessories of your choice – shoes, veils, earrings and bridesmaid dresses are all available to you.

Whether you’re a modern, classic, bohemian or luxe beauty, our collections include an array of wedding gowns to empower you and make you feel like the best version of yourself on your special day.

We have no doubt you’ll be able to discover ‘The One’ – a wedding dress that remains true to your personality and individuality, where you can completely and unapologetically be YOU, with the freedom to dance and move. We can’t wait to meet you at our New York bridal boutique.

Opening Hours

MON 9:30 am - 6:00 pm
TUE 9:30 am - 6:00 pm
WED 9:30 am - 6:00 pm
THU 9:30 am - 8:30 pm
FRI 9:30 am - 6:00 pm
SAT 9:00 am - 7:00 pm
SUN 9:00 am - 5:30 pm

Opening Hours

MON 9:30 am - 6:00 pm
TUE 9:30 am - 6:00 pm
WED 9:30 am - 6:00 pm
THU 9:30 am - 8:30 pm
FRI 9:30 am - 6:00 pm
SAT 9:00 am - 7:00 pm
SUN 9:00 am - 5:30 pm

Frequently Asked Questions

How do I make an appointment?

You can book an appointment at any of our showrooms here. Please provide your wedding date, dress size, and up to 5 styles you wish to try on at your appointment. The more information you provide us the better!

Are appointments free?

Our appointments are completely free.

How long do appointments go for?

Our bridal appointments run for one hour. This allows you time to comfortably try on up to 5 of your favourite styles plus accessories to complete your look. We ask that you factor in parking and arrive a few minutes early to ensure you get the most of your appointment time.

Why do I need to select gowns to try on before the appointment?

We ask for the styles you wish to try by name so we can ensure that these can be made in time for your wedding date and that we have your style sample in the showroom prepared for your arrival. We don’t carry every sample in every size so we want to be able to best prepare by having similar styles available to try.

How many guests should I bring to my Bridal Appointment?

Saying yes to the dream gown is a meaningful and personal experience. It's natural to seek support during your appointment. Grace Loves Lace invites you to bring up to 3 guests with you, to your appointment. Whether you desire the support of your loved ones or prefer to come by yourself, our bridal stylists will be there to provide feedback and ensure you feel supported in making a decision that feels right for you.

What if I need to cancel my appointment?

You can cancel your appointment by getting in touch with the showroom by email or phone.

Do I need to book an appointment to come in?

Grace Loves Lace operates by appointment only to ensure we have ample time to prepare for your visit. Purchasing your dream gown is quite different from buying an everyday outfit. Given the unique nature of wedding dresses, they often require assistance to try on, and there is a need for various details during the booking process.

What do I need to do to prepare for my appointment and what should I bring?

It is helpful to know your wedding date, dress size and styles you wish to try prior to your appointment so when booking please provide those details if you can. You can also bring any undergarments you wish to wear on your special day. Some of our brides bring stick on bra’s, boob tape, shapewear and heels, to name a few.

When is the best time to book an appoinment?

The earlier, the better. Grace Loves Lace offers various gown types to accommodate different wedding needs. While some of our gowns are available for immediate purchase and delivery, others may take between 10 weeks to 6 months.

We recommend scheduling your appointment as early as possible so you can explore all your options – from the Ready to Wear collection to Made to Order Standard or Customized. Having your appointment sooner also allows for additional alterations if needed.

What sizes are available to try on?

Although Grace Loves Lace wedding dress styles are available for purchase in sizes XXS to 5XL, please note that we have limited sizes and samples for trying on in our boutiques.

We take pride in our commitment to sustainability and ethical manufacturing. Given the extensive range of styles in store, most are available in sizes between an XS- 3XL. When booking your bridal appointment, providing information about your size allows us to prepare for your visit and, if necessary, arrange to ship the sample if it's not originally available.

If we don't have the exact style and size you're looking for, our stylists will do their best to find something similar in the store that aligns with your vision and inspiration.

What undergarments should I wear to try on wedding dresses?

We recommend opting for a neutral colour with as few embellishments or corsetry as possible. Wear comfortable undergarments that are easy to put on and take off to ensure you have a clear idea of how the dress looks on you. If you want the dress to fit the same way as it did in the boutique, avoid wearing lingerie that may interfere with the gown's fit and look.

For the bra, choose one that you would feel comfortable wearing on your special day. We always recommend a strapless and seamless style.

When selecting underwear, opt for seamless fabrics that do not show through and complement the dress.

Are your BOUTIQUES transgender friendly?

At Grace Loves Lace, we’re committed to inclusion, diversity and equality and we continually strive to evolve our boutique experience to ensure we’re contributing to a future that includes everyone. Integrity and passion fuel everything we do and creating the most comfortable and inclusive experience for our brides-to-be will always be our priority.

We pride ourselves on genuinely caring about our team members, our customers and our community and offer one-on-one appointments in a private and peaceful setting. We have carefully crafted our boutique experience so that each bride’s appointment is true to our values; sophisticated, authentic, friendly and relaxed.

We’re thrilled to welcome our transgender and non-binary customers into our boutiques, regardless of what stage they are at in their transition. Our friendly and approachable staff will go above and beyond to ensure all brides are made to feel comfortable during their appointment.

In addition to our intimate, face-to-face styling services, we offer virtual appointments if our customers prefer to take their consultation from the comfort of their own home. Our passionate and skilful team of stylists offer a personalised service to support brides-to-be in selecting and styling their wedding outfits, from anywhere around the globe. Whatever style of appointment suits our brides, we offer it.

What happens once I say 'Yes' to the dress?

Congratulations on finding the dream dress! While you may be absolutely in awe of your gown, please note that our showroom samples are for trying on only and are not for sale.

Grace Loves Lace offers three options based on your wedding time frame: Made to Order Standard, Made to Order Customized, or Ready to Wear. When applicable, you will have the opportunity to provide your measurements in our boutique before placing an order with your bridal stylist. We always recommend ordering as soon as you find 'The One' to ensure the selected style and fabric will be available.

Your order will be managed directly in-house before being dispatched for delivery to you.

Can I take my gown home on the day of my appointment?

Our showroom samples are to try on only and are not for sale. On the day you may purchase your Made to Order or Ready to Wear gown and this will be dispatched from Australia directly to your delivery address.

Frequently Asked Questions

How do I make an appointment?

Are showroom appointments free?

Our showroom appointments are completely free.

How long do showroom appointments go for?

Why do I need to select gowns to try on before the appointment?

How many guests should I bring to my Bridal Appointment?

What if I need to cancel my appointment?

You can cancel your appointment by getting in touch with the showroom by email or phone.

Do I need to book an appointment to come in?

What do I need to do to prepare for my appointment and what should I bring?

When is the best time to book an appoinment?

What sizes are available to try on?

Although Grace Loves Lace wedding dress styles are available for purchase in sizes XXS to 5XL, please note that we have limited sizes and samples for trying on in our boutiques.

If we don't have the exact style and size you're looking for, our stylists will do their best to find something similar in the store that aligns with your vision and inspiration.

What undergarments should I wear to try on wedding dresses?

For the bra, choose one that you would feel comfortable wearing on your special day. We always recommend a strapless and seamless style.

When selecting underwear, opt for seamless fabrics that do not show through and complement the dress.

Are your showrooms transgender friendly?

At Grace Loves Lace, we’re committed to inclusion, diversity and equality and we continually strive to evolve our showroom experience to ensure we’re contributing to a future that includes everyone. Integrity and passion fuel everything we do and creating the most comfortable and inclusive experience for our brides-to-be will always be our priority.

We pride ourselves on genuinely caring about our team members, our customers and our community and offer one-on-one appointments in a private and peaceful setting. We have carefully crafted our showroom experience so that each bride’s appointment is true to our values; sophisticated, authentic, friendly and relaxed.

We’re thrilled to welcome our transgender and non-binary customers into our showrooms, regardless of what stage they are at in their transition. Our friendly and approachable staff will go above and beyond to ensure all brides are made to feel comfortable during their appointment.

What happens once I say 'Yes' to the dress?

Congratulations on finding the dream dress! While you may be absolutely in awe of your gown, please note that our showroom samples are for trying on only and are not for sale.

Your order will be managed directly in-house before being dispatched for delivery to you.

Can I take my gown home on the day of my appointment?

New York Bridal Boutique Gallery

Take a look inside our gallery and see for yourself what makes our New York bridal boutique so chic and trendy. These pictures are just a taste of what’s in store for you when you visit us in person.

Discover GRACE’s world of elegance and effortless sophistication and book your appointment online now.

LOVE NOTE FROM GRACE BRIDE, ASHLEY

"I'm so happy I made an appointment at Grace Loves Lace - it was a dream experience. My stylist, Becca, was amazing. I was with my mom and sister and she gave us all water and champagne (it was a super hot day in NYC so it was great). She was so knowledgable and knew exactly what I was looking for. I never felt pressured to buy anything but after she put a veil on me to complete my look, I just KNEW I was getting my dress that day. I'm so happy I'm going to be a GLL bride! If you're a NYC bride, definitely come here, you won't regret it."

LOVE NOTE FROM GRACE BRIDE, DANIELLE

"I am from New York and I have been following GLL on social media for years. Once I got engaged, I booked an appointment straight away - I knew I had to wear one of your stunning gowns for my special day. The beauty and uniqueness can't be found anywhere else."

LOVE NOTE FROM GRACE BRIDE, BRIGITTE

"I had an amazing experience here at the New York Flagship store. The store itself is gorgeous. Beautifully decorated & clean and just overall a great atmosphere. I had Becca Andrews as my stylist and she honestly sealed the deal for me. I did purchase my wedding dress from here not only because they have beautiful dresses but because of my experience with Becca."

New York Bridal Boutique

Take a Look Inside the Space

New York, Let’s Get Married!

Opening Hours

Opening Hours

Frequently Asked Questions

How do I make an appointment?

Are appointments free?

How long do appointments go for?

Why do I need to select gowns to try on before the appointment?

How many guests should I bring to my Bridal Appointment?

What if I need to cancel my appointment?

Do I need to book an appointment to come in?

What do I need to do to prepare for my appointment and what should I bring?

When is the best time to book an appoinment?

What sizes are available to try on?

What undergarments should I wear to try on wedding dresses?

Are your BOUTIQUES transgender friendly?

What happens once I say 'Yes' to the dress?

Can I take my gown home on the day of my appointment?

Frequently Asked Questions

How do I make an appointment?

Are showroom appointments free?

How long do showroom appointments go for?

Why do I need to select gowns to try on before the appointment?

How many guests should I bring to my Bridal Appointment?

What if I need to cancel my appointment?

Do I need to book an appointment to come in?

What do I need to do to prepare for my appointment and what should I bring?

When is the best time to book an appoinment?

What sizes are available to try on?

What undergarments should I wear to try on wedding dresses?

Are your showrooms transgender friendly?

What happens once I say 'Yes' to the dress?

Can I take my gown home on the day of my appointment?

New York Bridal Boutique Gallery

LOVE NOTE FROM GRACE BRIDE, ASHLEY

LOVE NOTE FROM GRACE BRIDE, DANIELLE

LOVE NOTE FROM GRACE BRIDE, BRIGITTE

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Take a Look
Inside the Space